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 Search Campaign Optimization Strategies to achieve Spend Goal

Case Type

Campaign Management, Managed Services

Partner Type

Agency holding company full-service national agency

   Challenge

Built a campaign management strategy to go through an allocated Spend KPI for Search campaigns

Abstract Waves

Solution

Optiwave Media Managed Services developed a new strategy and recommended budget shift after monitoring the campaign performance continuously and raise in CPC bid model helped to increase the campaigns overall daily spend and along with achieving CTR% goal

Image by Philip Oroni

Approach

Optiwave Media provided the partner with the following:

01

A continuous monitoring process with budget allocation was implemented, however the campaign CTR was doing good (more than 4%), while the KPI goal was 2%

02

In all possible ways verified the campaign which is not meeting our KPI goal by recommending additional and effective keywords suggestions

03

We extended Keyword research essentially by eliminating the back-and-forth steps involved in keyword research

04

Added negative keywords upon approval from the client to ensure our KPI goal is intact

05

Recommended for budget shift between the campaigns by looking into the pacing along with the proposal for CPC bid increase to eventually reach 100% goal

06

Continuously monitored to ensure optimizations significantly improved the daily spend performance which also helps us to get more clicks.

Results

Campaign ended with total monthly spend of 95%, where The KPI goal was achieved with our new optimization solution with Optiwave Media management

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