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Search Campaign Optimization Strategies to achieve Spend Goal
Case Type
Campaign Management, Managed Services
Partner Type
Agency holding company full-service national agency
Challenge
Built a campaign management strategy to go through an allocated Spend KPI for Search campaigns
Solution
Optiwave Media Managed Services developed a new strategy and recommended budget shift after monitoring the campaign performance continuously and raise in CPC bid model helped to increase the campaigns overall daily spend and along with achieving CTR% goal
Approach
Optiwave Media provided the partner with the following:
01
A continuous monitoring process with budget allocation was implemented, however the campaign CTR was doing good (more than 4%), while the KPI goal was 2%
02
In all possible ways verified the campaign which is not meeting our KPI goal by recommending additional and effective keywords suggestions
03
We extended Keyword research essentially by eliminating the back-and-forth steps involved in keyword research
04
Added negative keywords upon approval from the client to ensure our KPI goal is intact
05
Recommended for budget shift between the campaigns by looking into the pacing along with the proposal for CPC bid increase to eventually reach 100% goal
06
Continuously monitored to ensure optimizations significantly improved the daily spend performance which also helps us to get more clicks.
Results
Campaign ended with total monthly spend of 95%, where The KPI goal was achieved with our new optimization solution with Optiwave Media management