top of page

About Us

At Optiwavemedia, we are passionate about empowering businesses through cutting-edge digital advertising consulting and top-notch tech support services.

Expert Team

Our team comprises creative thinkers, marketing experts, and data analysts who collaborate to provide outstanding results for our clients. We are deeply passionate about our work and continuously seek to stay ahead of the curve in the ever-evolving landscape of marketing trends.

Our Journey

Established in 2023, Optiwavemedia Marketing Agency has emerged as a premier provider of digital marketing services. Our team of seasoned professionals has successfully assisted businesses of varying sizes in reaching their marketing objectives and expanding their online footprint.

Digital ads professionals

Our Vision

“Our vision at Optiwave media is to transform the digital advertising landscape through unparalleled expertise and innovative solutions. We aspire to be the leading digital advertising consulting agency, empowering businesses with cutting-edge strategies and services. By combining creative excellence, strategic insights, and unwavering dedication, we ensure our clients' brands make waves in the digital world. Through our expertise and passion for digital advertising, we envision a future in which businesses thrive and connect seamlessly with their audiences.”

Digital ads professionals

Our Mission

​At Optiwavemedia, our mission is to empower marketers, enablers, agencies, and publishers with cutting-edge digital advertising solutions. We are dedicated to revolutionizing the way businesses connect with their audiences, maximizing ROI for marketers, enabling seamless collaboration for agencies, optimizing revenue streams for publishers, and fostering innovation across the industry. Through strategic expertise, creative excellence, and a client-centric approach, we strive to elevate the digital advertising experience for every stakeholder. We are committed to driving measurable results, forging lasting partnerships, and shaping the future of digital advertising together with our valued clients and partners.

Channel & Platform - Capabilities

Channel wise & Platform - capabilities

Channel
Platforms

Social Media Advertising

Facebook Ad Manager, instagram, Twitter, LinkedIn, Snap Chat, You Tube, Google Ads, Bing, Baidu

Search Engine Marketing(SEM)

Google ads, Bing , Baidu

Demand Side

Adelphic,Adelphic,TTD, DV360,Adform, MediaMath,Adswizz, vistar Media , Adroll, viant, OneView(Roku)

Display, Mobile & Programmatic

AdServers, OMS & BI

GAM, AdPoint, Operative, OpenX, Slingshot, Pulse Point , PowerBI , Appnexus, Pubmatic, SpringServe.

Supply Side

Xandr, Magnite, Ad Suite, Pubmatic , Pulse Point , Adform , Rubicon

Video Advertising

BrightRoll, SpotX, 

Native Advertising

Sharethrough , nativo , TripleLift

Content Marketing

Hubspot

Email Marketing

Mailchimp

Task level - Capabilities

Task Wise Capabilities

Ad Trafficking

Campaign Management and Optimization

Tag Management

Campaign Setup

Campaign Goal Setting

Account and Property Setup

Ad Tag Generation

Audience Targeting Refinement

Tag Configuration & Deployment

Creative Management

Bid management

Event Based Rule Configurations (Triggers Setup)

Targeting Setup

Ad Creative Testing

Tag Debugging & Rule Troubleshooting

Frequency Capping

Ad Copy Optimization

Troubleshoot

Ad Placement Optimization

Ad Placement Optimization

Creative Rendering

Trafficking Verification

Keyword Optimization(for SEM)

Ad Delivery Issue

Ad Scheduling

Ad Scheduling Optimization

Reporting Discrepancy

Budget Management

Geotargeting Optimization

Conversion Tracking

Reporting & Analytics

Device Optimization

Reporting

Quality Assurance

conversion Tracking Setup and Analysis

Campaign Performance Reporting

Ad Creative Review

Budget Allocation Optimization

 Discrepancy Reports

Ad Placement verification

Competitive Analysis

Pacing reports

Ad Tag Testing

Landing Page Optimization

End Campaign Reports

Campaign Setup Validation

Auditing

Budget/Billing Reports (Reconcile Report)

Conversion Tracking Verification

Content Validation

Programmatic

Ad Landing Page Testing

Display/In-stream ad verification

Campaign Setup

Cross-Browser and Cross-Device Testing

User behavior Simulation (Targeting & Re-Targeting)

Bid Management

Ad Performance Monitoring

Creative Audit / QA

Yield Optimization

Ad Compliance Checks

Site QA

Audience Measurement

Ad Fraud Detection

ScreenShots

Ad Screening (Verification & Blocking)

Documentation and Reporting

Ad Verification and Proof of Delivery

Continuous Improvement

bottom of page