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Optimization suggestions Improves the Campaigns Performance in terms of all KPIs
Case Type
Campaign Management, Managed Services
Partner Type
Agency holding company full-service national agency
Challenge
To enhance campaign Performance as some of them underperformed.
Solution
Optiwave Media Managed Services giving the Optimization suggestions to all the accounts every week ensure delivery and performance of the Campaigns
Approach
Optiwave Media provided the partner with the following:
01
Compared previous week’s data of all the KPI’s with present week’s data to check the performance of the Campaigns.
02
Checked the performance of the Eligible keywords of the account and paused the Non-Performing Keywords to reduce the cost.
03
Added new keywords to the Ad groups for the better performance when the eligible keywords are not driving required clicks, impressions, and conversions.
04
Suggested to fix the disapproved sitelinks to increase the CTR value.
05
Suggested to add products and increase the budget to few Campaigns when there is Zero delivery from those Campaigns (Helped the Campaigns to deliver in a positive way)
Results
Optimization scores have increased for Ace Cash Express, Norwex and Community Care accounts and recorded increment in Norwex account’s Performance Max Campaigns and Community Care account’s IHP Campaign Spend and Performance.