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​Campaign Management Strategy Improves Conversion Rate with Increase ROAS

Case Type

Campaign Management, Managed Services

Partner Type

Adform DSP

   Challenge

The campaign targeted a CPA under $25 and ROAS above 500%, with the focus on new pizza varieties.

Abstract Waves

Solution

The use of CPC algorithms along with ID fusion for one impression per page will result in more conversions and unique users.

Image by Philip Oroni

Approach

Optiwave Media provided the partner with the following:

01

Despite receiving a lot of high-quality traffic with a high CTR, we have encountered conversion challenges

02

A soft conversion method was created to take further optimization into account, which requires at least 100 conversions to begin. With the current targeting settings, we reached 100 conversions after focusing on domains that had a positive impact, and we then shifted to CPA buying algorithm and enabled Ambine, which resulted in good conversions.

03

Upon achieving good conversions, we applied the bid multiplier at the inventory, targeting, and creative levels and disabled the hours with poor performance.

04

We managed campaigns by excluding non-performing inventories and domains frequently as and when necessary to maintain a healthy trend throughout the tenure of campaign

05

Creating multiple targeting rules to prevent serving on low-performing browsers, as well as targeting few of the audiences who have purchased within the last seven days, helped us to improve scale

06

The client often wants a new offer creative run within a short period of time, so we then used a new tactic by creating a placement that ran only those creatives with all their original settings after a certain time, and we were able to accomplish the campaign goal every day

Results

We achieved a CPA of $10.5 and a ROAS of 987% with the above approach

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